Facebook is a free to use social media site with over 2 billion active users worldwide. People can create content through posting text, images and video. This content can be commented on, liked and shared all over Facebook.
The first reason businesses should use Facebook is the user base. There is a huge amount of people on Facebook, if you can’t find new customers on Facebook rethink you business idea.
Businesses should also use Facebook to help lower marketing expenses. Facebook ads are targeted and cost less the other forms of advertising.
Using a tool called Facebook insights, businesses can see how there marketing is performing including likes, visits to page and engagement from potential customers.
You can use Facebook to drive people to your website. Advertising things like special offers via Facebook can increase the traffic sent to your business site.
You can see the competition is doing. It is likely that your competition are also on Facebook, so you can see what they are doing and see how your business could improve.